Grand Living Management
  • Sales and Marketing
  • Bloomington, MN, USA
  • Full Time

General Summary 

Grand Living's vision is to be trusted leaders and innovators in senior living environments and services, recognized for embracing the uniqueness of each individual we serve. Our innovative and dynamic seasoned team of professionals are developing and managing distinctive senior living communities in strategic locations around the US, with a focus on upscale hospitality communities for independent, assisted living and memory care residents.   

This position will assist in developing Grand Living's strategic marketing, brand consistency and unique program identity through direct implementation of advertising, design and brand management.  The successful candidate will be responsible for coordinating static and digital communication channels for Grand Living community marketing to achieve the business objectives for Grand Living products, services and its brand.

Essential Functions 

Coordinate and assist in developing the creative advertising for internal and external marketing programs and communications for Grand Living's specific services and brands.  Coordinate customer digital channels (Social Media), and innovative programs. 

Execute marketing and communications strategies and programs that support our senior living services and programs, new advertising designs and new digital marketing channels.   

Assist in developing and managing our new community collateral, sales support marketing and design renderings including ongoing updating of all marketing collateral. 

Assist in defining our marketing strategy and support our team to implement key customer marketing initiatives, selling tools, marketing collateral, event presence and event objectives, new and existing community event plans, sales campaigns design and attaining performance metrics. 

Work with our strategic partners to integrate consumer designed deliverables into strong external marketing programs aligned to support Grand Living's branding and consumer strategies.  

Identify and provide information for responding to marketplace trends by gathering competitive intelligence and research of customer engagement affecting our communities.   

Own the definition and execution of our "valued and memorable customer experience" for the Grand Living brands, products and services.   

Collaborate with our team to develop an integrated, customer focused campaign strategy by balancing available digital and traditional assets to achieve profitable lead generation, new business growth and achieving financial objectives.   

Implement and manage social and digital content marketing and apply innovative approaches to customer engagement.  Manage and support web development for Grand Living websites.  

Maintain business skills and knowledge to meet future marketing, customer and business needs; provide collaborative oversight of creative department activities such as planning, marketing performance, coordinating and executing advertising schedules, provide ongoing industry insight and participation in budgeting. 

Job Specifications 

Typically has the following skills or abilities: 

Bachelor's degree in Marketing, Communications, Business or related field.  

Five or more years of relevant marketing and communications experience.  

Demonstrated experience in the hospitality industry and resort segments.  

Required skills in all Microsoft Suite, Adobe Illustrator, In-Design Software, Web development (Web User Interface Design (UI), Security Principles, Object-Oriented Design, Web Services, Multimedia Content Development, API's) 

Proven track record in brand development, project management skills with high impact, medium to large-scale projects; demonstrated experience in driving organizational branding and ability to influence the senior consumer markets. 

Excellent written and verbal communications skills. 

Ability to regularly exercise discretion and independent judgment in the performance of his/her job duties 

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. 

Location 

The position will be located at Grand Living Headquarters office in Bloomington, MN.

 

Grand Living Management
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